Email marketing was the most popular among all other lead generation tactics primarily due to the ease of its implementation

Content marketing was found relatively difficult. But it was found to produce good results. It was found

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It is well-known that email ranks as one of the most cost-effective as well as best conversion providing lead generation tactics in B2B

It provides the market research experts to experiment on the same for a longer time

there are very few who would really want to buy at that specific point in time.